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Exam 8: E-Commerce

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Question 41

Multiple Choice

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The _________ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost) in each phase of the e-commerce process.

A) social engineering
B) search engine optimization
C) packet switching
D) value chain

E) None of the above
F) A) and D)

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Question 42

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Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

A) Cost per click (CPC)
B) Cost per thousand (CPM)
C) Click-through rate (CTR)
D) Cost per impression rate (CPI)

E) B) and D)
F) B) and C)

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Question 43

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Which of the following primary activities in a value chain involves processing raw materials into finished goods and services?

Provide examples of organizational e-commerce activities that take place inside an organization.

E-commerce fulfills the product information activity using _____.

_____ includes transactions that support revenue generation by generating demand for goods and services,offering sales support and customer service,facilitating communication between business partners,and similar activities.

E-training for government officials is categorized as a _____ application.

The _________ is an HTML tag that provides information on the keywords that represent the contents of a Web page.

_____ is a method for improving the volume or quality of traffic to a Web site.

Why must organizations look at search engine optimization (SEO)as a method to be included in their Web marketing campaigns?

Universities are an example of nonbusiness organizations that use e-commerce applications.

BuyStore Inc. ,an online retail store,sells all its products exclusively through its Web site,buystore.com,and is also available as an application on mobiles.BuyStore is an example of a _____.

Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies _____.

The _________ of e-commerce is an extension of traditional marketing media,such as radio and television.

_____ is the first activity to be involved in a typical business-to-consumer (B2C) cycle.

The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet.

Identify an application of the seller-side marketplace model that has the main objective of preventing purchases from suppliers that are not on the approved list of sellers.

Describe micropayments.

Describe the term hit in the context of Web marketing.

By participating in _____,sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.